Jeff Diesen grew up in Highland, Illinois, and learned about animal well-being and care at his father’s veterinary practice. He is a graduate of the University of Illinois, receiving his Bachelors of Science degree in Finance in 1995, and a Masters of Accounting degree in 1996. He is also a Certified Public Accountant. Jeff lives with his wife and children in the rural Highland area, where he is active in the Highland Relay For Life and coaches youth sports.